RAISE UP BY ABBVIE

When someone receives a diagnosis for Rheumatoid Arthritis, there are a lot of questions and emotions at play. How is my life going to change? What treatments are right for me? What should I do when pain flares?

In partnership with Abvie, we saw an opportunity to create an unbranded site to help educate patients, warning them of the dangers of under-treating and helping them become better advocates for their own health. Our goal for RAiseUp.com was to make the platform community-driven, offering engagement, education, support and a little inspiration to make the journey a little easier for patients. We specifically chose warm, inviting colors, typefaces and photography that helps users navigate with confidence and ease, while ensuring the site exuded a level of subject matter expertise. I really loved this project because it felt really rewarding to create something intended to help people overcome challenges and live their best life.