PUBLICIS ONE TABLE
At the Cannes Lion Festival in 2016, Publicis Groupe helped form Common Ground, a five-year commitment with Dentsu, Havas, IPG, Omnicom, and WPP to help the United Nations meet their Sustainable Development Goals. Publicis’ goal` is SDG 2: Zero Hunger. Coming out of Cannes, our job was to brand and help shape this 5-year initiative.
The Publicis One Table initiative invited everyone, from our 80,000+ employees to the global community, to come together around one table to help end the hunger crisis. With a website and toolkit of ideas to bring about change at an individual or organizational level, we asked everyone to play their part to help end the global hunger crisis.